An annual report, unlike a magazine, is a single story encompassing a company’s mission statement and a clear and focused message. Because Fiji Water has a very defined aesthetic already, I decided to explore it's themes of elegance.

Because showing photography is a popular choice, I opted to forgo images of the ocean and instead have a more sophisticated, implied linework instead. The linear theme of imagery is mirrored in the way the type and layout is treated. A simple, elegant color palette of gold, teal, and muted blue tie the design together.