A dynamic underclassmen search campaign for the University of Mississippi (Ole Miss), designed to engage prospective students with a blend of tradition and modern flair. Building upon the university's established brand guide, the campaign integrates the iconic navy and red color scheme, bold typography, and rich Southern charm. The design combines clean, classic lines with vibrant accents of color and type, evoking the spirited energy of the Ole Miss campus.

Drawing inspiration from the university's forward-thinking approach, the campaign’s visuals are both timeless and fresh, ensuring consistency with the brand while appealing to the modern, dynamic students. A sleek, user-friendly search portal is paired with attention-grabbing email templates that feel personal and energetic.