Tough Cookie Fitness is a fictional woman owned fitness center. The brand provides a fun, safe, and inclusive haven for all to reach their fitness goals, with a retro aesthetic flair.

To achieve this, my group used the 1930-40’s as inspiration, including key characters such as Rosie the Riveter, color palettes, and textures. My role in this project was the logotype, creative direction on the website along with the homepage, and the backend creation of presentation material.