A senior search email campaign and search landing page design for Washington State University, focused on guiding upcoming students through their final steps before committing. The design follows the pre-established brand, using bold typography and the signature crimson color palette. The overall visuals draw inspiration from WSU’s spirited Cougar identity, blending classic collegiate elements with playful, hand-drawn accents and exciting textures to appeal to a younger, energetic audience.

A vibrant mix of tradition and personality, the goal of creating a fun, inviting atmosphere while still keeping things professional and on-brand is achieved. The playful graphics give the experience a welcoming environment, while the engaging layout maintains interest for students ready to take the next step.