charburger rebrand identity ·
charburger rebrand identity ·
CATEGORY
Brand Identity
TONE WORDS
Familiar, Hardy, Robust
The client is Hav R Charburger, a burger restaurant based in Duncanville, Texas. It’s a local mom and pop diner with a lot of history, as it was established 1983. However, the design is pretty bleak, and was in desperate need of a rebrand.
The goal is to introduce a modern take on retro and vintage imagery to appeal to 25 - 35 year olds, including young families. I’m introducing a new logo, letterhead, business cards, envelope and ephemera.